From The Jacket
While music cannot be captured on paper, one can however make an attempt to project its essence or soul through words and pictures.
In presenting brief but insightful profiles of some of the living legends of Indian Classical Music, this book makes a spirited attempt to paint a timeless portrait of Indian Classical Music itself.
Like a typical recital of Indian Classical Music, the participation of both the performer and his audience is important for such an attempt to realize its unseen potential.
An artist, a poet, and a celebrated name in the field of communication, Ashok Roy is the Creative Chief of one of India's most respected advertising companies. He has worked like a maverick in giving Indian advertising creativity its courage of conviction through path-breaking campaigns over the last quarter of a century.
Striding many artistic disciplines in diverse media, his work has been celebrated in a recent book like this one, which has an entire chapter dedicated to his art and craft, that have won for his company well over a hundred Indian awards in creative excellence.
Striking a precarious balance with his non-musical commitments, he has passionately enjoyed writing, designing and photographing for this book.
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