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America Through the Eyes of China and India: Television, Identity and Intercultural Communication in a Changing World

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America Through the Eyes of China and India: Television, Identity and Intercultural Communication in a Changing World

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Specifications

	Publisher: Bloomsbury Publishing India Pvt. Ltd
	Author Edward D. Sherman
	Language: English
	Pages: 164
	Cover: PAPERBACK
	8.5x5.5 inch
	Weight 220 gm
	Edition: 2020
	ISBN: 9789389391381
	HCF517

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	Ships in 1-3 days
	Returns and Exchanges accepted within 7 days
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Easy Returns

Return within 7 days of
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million customers worldwide.

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Book Description

About the Book America has long exported its network and cable programming abroad, but with a changing world comes a changing dynamic. As global centers of power shift, and wealth redistributed and perhaps even re-centered, vast audiences that have never before had contact with American television will gain access to the full wealth and abundance of American programming. The opening of new markets and new audiences, particularly within the growing superpowers of China and India, presents us with a novel situation. It is one thing for a show like The OC to be played in a nation like England, where the cultural and religious differences from the United States are not that profound, and quite another for it to air in a nation like India, where arranged marriages, the caste system, and pervasive poverty are still everyday realities. America Through the Eyes of China and India explores the dynamics of television, identity, and cultural communication, providing a new lens for encountering, interpreting, and judging American culture and the American identity.

About the Author Edward D. Sherman received his PhD from Vanderbilt University in the area of religion and culture. He is currently working as a dean at an independent school in New Jersey and teaches courses in religion and history.

Introduction The temperature outside is hovering somewhere between standing in a blast furnace and walking on the surface of mercury. I have long since sweat through my own clothes and have actually begun to sweat through the clothes of those around me as if by some strange process of osmosis. If the intense temperatures are not enough to push me to the point of delirium, there is a cacophonous symphony of car horns so loud and persistent that if they stop for even a moment my ears ring from the silence. The very air I breathe is filled with a bouquet of aromas that somehow manages to be ethereal, tempting, and nauseas at the same time (try to imagine the smell of floral incense, fried food, and urine, as though you were standing in a port-a potty next to a fried dough stand in the middle of a mountain meadow). My eyes, burning from the sweat and partially blinded by the sun, attend to a man, walking past a Reebok store and a Pizza Hut wearing saffron robes and carrying a walking stick and a begging bowl. All the while, I have been being followed for the past 20 minutes by a woman who keeps repeating. "chapatti, chapatti, chapatti for baby." I am unsure whether she wants a chapatti to feed her baby, wants to trade a chapatti for her baby, or is asking me whether I am willing to trade my baby for a chapatti. Since I have no baby, no desire for someone else's baby, or any spare bread, I decide not to respond.

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