Easy Returns
Easy Returns
Return within 7 days of
order delivery.See T&Cs
1M+ Customers
1M+ Customers
Serving more than a
million customers worldwide.
25+ Years in Business
25+ Years in Business
A trustworthy name in Indian
art, fashion and literature.

Booming Brands: Inspiring Journeys of 11 'Made in India' Brands (Set of 2 Volumes)

$25.65
$38
10% + 25% off
Includes any tariffs and taxes
Specifications
Publisher: Westland Books
Author Harsh Pamnani
Language: English
Pages: 423 (B/W Illustrations)
Cover: PAPERBACK
8.5x5.5 inch
Weight 400 gm
Edition: 2018
ISBN: Vol- 1: 9789357766043Vol- 2: 9789357766500
HBL540
Delivery and Return Policies
Usually ships in 7 days
Returns and Exchanges accepted within 7 days
Free Delivery
Easy Returns
Easy Returns
Return within 7 days of
order delivery.See T&Cs
1M+ Customers
1M+ Customers
Serving more than a
million customers worldwide.
25+ Years in Business
25+ Years in Business
A trustworthy name in Indian
art, fashion and literature.
Book Description
About the Book
What sparked Ashish Hemrajani's idea of an online ticketing business, Book My Show, at a time when Indians had not yet moved their lives online? How did Anupam Mittal's own experience of finding a life partner lead him to create Shaadi.com? Why did Arunachalam Muruganantham get involved with menstrual health? How did the people behind Paper Boat hit upon the secret sauce of childhood memories to connect with customers? What made the founders of Zomato and BYJU'S think that food and education can be delivered to people's doorstep (or their screens)?

In Booming Brands, Harsh Pamnani shares the journeys of eleven 'Made in India' brands that have made their mark in highly competitive markets. This fun, informative read blends business lessons for new-age entrepreneurs with insights into the humans behind these remarkable brands.

About the Author
Harsh Pamnani is a renowned business storyteller and brand expert. He partners with businesses to develop powerful story banks-curated collections of compelling stories that leaders can use in both internal and external communications to grow their mindshare and market share. He has authored several best-selling books and articles on brand building. which have appeared in top-tier publications like CNBC, Forbes, The Economic Times and The Financial Express.

Harsh has worked with a range of organisations, from unicorn startups like First Cry and Icertis, to think tanks like the World Bank and Tie, to corporates like Deloitte, Cognizant and HSBC.

Harsh has shared his expertise and experience through speaking engagements at prestigious institutions like TEDx (six times). Josh Talks, IIT Bombay and IIM Ahmedabad. He teaches startup branding at MICA Ahmedabad.

Introduction
Since childhood, I have been curious about why a few businesses grow and many struggle. I have seen a few schools, coaching classes, restaurants, FMCG brands, shops, companies, etc. becoming market leaders and have seen many shrinking and disappearing. I have noticed businesses spending millions of dollars and countless work hours on marketing campaigns, and many people ignoring these campaigns.

Acknowledgements
This book would not have been possible without the advice, motivation and support of some incredible people who contributed immensely to my endeavour.

I would first and foremost like to thank my wife Pooja. Ever since I conceived the idea of writing this book, she has been my pillar of strength. She listened to my ideas, shared valuable feedback and helped me structure my thoughts. On weekends and holidays, as I utilised every minute of my personal time to complete this project, she sacrificed her plans and kept my morale high with her positive thoughts. She also helped me focus and brought a lot of discipline to my work, without which I couldn't have completed this book.

Frequently Asked Questions
  • Q. What locations do you deliver to ?
    A. Exotic India delivers orders to all countries having diplomatic relations with India.
  • Q. Do you offer free shipping ?
    A. Exotic India offers free shipping on all orders of value of $30 USD or more.
  • Q. Can I return the book?
    A. All returns must be postmarked within seven (7) days of the delivery date. All returned items must be in new and unused condition, with all original tags and labels attached. To know more please view our return policy
  • Q. Do you offer express shipping ?
    A. Yes, we do have a chargeable express shipping facility available. You can select express shipping while checking out on the website.
  • Q. I accidentally entered wrong delivery address, can I change the address ?
    A. Delivery addresses can only be changed only incase the order has not been shipped yet. Incase of an address change, you can reach us at help@exoticindia.com
  • Q. How do I track my order ?
    A. You can track your orders simply entering your order number through here or through your past orders if you are signed in on the website.
  • Q. How can I cancel an order ?
    A. An order can only be cancelled if it has not been shipped. To cancel an order, kindly reach out to us through help@exoticindia.com.
Add a review
Have A Question
By continuing, I agree to the Terms of Use and Privacy Policy
Book Categories