Coolie to CEO, small-time entrepreneur to business magnate, teenage student to retired grandparent—Rajinikanth’s punchlines hold a special lace in the hearts of a wide spectrum of people. The memorable dialogue of Rajini have, in fact, acquired cult status among his fans as sayings that encapsulate many significant universal truths. And so, in this book, P.C. Balasubramanian and Raja Krishnamoorthy attempt to interpret some of Rajinikanth’s most famous punchlines and demonstrate how each of them can be adapted as a motto for any business organization or in any life situation.
From Sollraan, seiaraan’ from the film Arunacha lam to ‘Namma vaazhkai nanzma kailathaan irruku’ from Basha, the authors highlight the relevance of Rajini’s punch lines in areas such as governance, leadership, motivation, reputation-building, responsibility, commitment, and so on. Simple yet insightful, these lines can be used by anyone to communicate his or her views in a forthright and impact manner. A management guide with an innovative twist, Rajini’s Punch tantra gives you a unique perspective on thirty of the most fundamental and effective mantras for both business and life management. This is a delightful and distinctive handbook for everyone.
P.C. Bal Subramanian is one of the founder directors of Matrix Business Services India, one of India’s leading verification companies. He is passionate about enterprise and institution-building and is of the opinion that it is people who matter the most in any company and loves being able to motivate people in order to bring out the best in them. He believes that one must always give equal importance to ones professional as well as personal life; he is also an ardent admirer of Rajinikanth. It is the coming together of these two elements that provided the motivation for this book.
Raja Krishnamoorthy has over thirty-three years of experience in the field of human resources. He is one of the directors of Talent Maximums India, a Chennai-based HR services organization. As a trainer and consultant in the area of organization development, he does extensive work in team synergy, transformation and leadership skills and personal growth through self-awareness. He is also an actor, explorer and thinks of himself as a student of life.
Visit www.facebook.com/Ra1inis.Punchtantra to find out more about the
book and the authors.
Tamil cinema has been a fountainhead of political ideologies and revolutionary thoughts. That it has managed to seamlessly weave social purpose with popular entertainment is its uniqueness.
Rajinikanth is a phenomenon nonpareil in Tamil cinema. He is fascinating as much for his striking ‘style’ movements as for his deeply insightful punch lines. His strength lies in effortlessly combining mass appeal with sincerity of purpose. Rajinikanth’s off-screen life and conduct have vastly added credibility to his on-screen image and character. It is no wonder that Rajini is eponymous with his punch lines, which are laden with meaning.
The authors, P.C. Balasubramanian and Raja Krishnamoorthy, should be warmly complimented for collecting together Rajini’s pearls of wisdom and showcasing their brilliance. The authors are not uninformed fans given to irrational idolatry. One is a successful entrepreneur and the other a well-respected consultant. That both have found Rajini’s signature statements deeply relevant to management practices and, indeed, life at large is testimony to the true value of Rajini’s punch lines. It is also telling proof of Rajini’s appeal among people in all walks of life.
The annotations provided in this book are lucid and friendly, yet deep and thoughtful—just like a Rajinikanth movie!
Once in a while, in history, there appears someone whose message provides hope, lights a spark and energizes all of mankind. It is never quite the message itself but who said it, how and when, that makes it significant. Often these messages are simple and earthy; yet, coming from this personality, they grow alive and powerful. They acquire significance, wide acceptance and are etched in public memory. So it is with Rajinikanth. His punch lines have had such a deep impact on me that it became my mission to make a book out of them.
I have grown up watching Rajinikanth films—nothing new in that, most of my generation did. But, unlike many adolescent obsessions that you grow out of as you mature, I have not been able to grow out of my fascination with his punch lines. As I grew older—and, hopefully, wiser—I soaked in deeper their meaning. The impact they made on me and a whole lot of others is remarkable.
From a coolie to a CEO, from a small-time entrepreneur to a big businessman, from an urchin to a postgraduate, from a maid to an activist, from lovers to siblings, from spouses to in-laws—I have seen ‘Rajini dialogues’ evoke deep resonance in all, often accompanied by a sparkle in the eye, a nod of acceptance and a smile of acknowledgement. The statements have touched them and remained deep within.
I call these ‘value statements’, for only such statements travel a long distance, remain in the minds and hearts of people for generations and are quoted in their conversations. I have encountered people from different walks of life who quote Rajini’s punch lines at work or home or social gatherings in order to communicate their views in a simple but powerful manner. And, most of the time, the lines are found relevant, enjoyed and accepted well. This is why it has perhaps become a Rajinikanth tradition that millions of his fans (and many others who might have not seen the particular film in question) look forward to these value statements from the superstar—not just in his movies but also at public forums where he may be delivering a speech.
Hence I recognize that, in their mass appeal, their potential to entertain, their power to educate and awaken society and make an impression on the minds of millions, these value statements are waiting to be leveraged for wider impact. That, essentially, is the purpose of this book.
In a way, Rajini’s own life is his message. It has been a journey of hardship, struggle, dreams, superstardom, learning, responsibility, resisting temptation, simplicity, utmost humility—and being a role model for generations of people. And, in the process, Rajini has woven such magic in the minds of millions that his mere utterances have turned into gems of wisdom.
I salute this living legend, with reverence and admiration. This book is an effort to chronicle a part of his contribution to society and document it for posterity—so that future generations too can enjoy, cherish and learn from them.
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