In Spark: Stories and Insights from India's Public Relations Pioneers, editors Amith Prabhu and Sarika Chavan have compiled the profiles of twenty-four senior professionals. Each essay describes their tryst with the profession, their take on the evolution of PR consultancy and what they see as the future of the business, as well as the skills and serendipity that led to their success. Through these hard-won insights and thoughtful observations, an intimate portrait of a dynamic and exciting field emerges.
Sarika Chavan is the founder of Sparkle Gift Cards and the director of social impact at The Promise Foundation. She is a Public Relations professional with over nineteen years of work experience. Her last stint was at Weber Shandwick Mumbai, where she was vice president-client experience. Previously she was employed at Adfactors PR, Text100 (now known as Archetype) and Perfect Relations. She writes the longest-running monthly book review column. She has a postgraduate diploma from the Xavier Institute of Communications. She lives in Mumbai. She can be found on Twitter @sourikka.
Send as free online greeting card
Email a Friend
Manage Wishlist