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Brand India Story of Bharat in a Changing World

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Specifications
Publisher: National Book Trust India
Author Himanshu Rai, Varsha Jain
Language: English
Pages: 134
Cover: PAPERBACK
8.5x5.5 inch
Weight 180 gm
Edition: 2025
ISBN: 9789367190951
HCA356
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Returns and Exchanges accepted within 7 days
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Easy Returns
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Return within 7 days of
order delivery.See T&Cs
1M+ Customers
1M+ Customers
Serving more than a
million customers worldwide.
25+ Years in Business
25+ Years in Business
A trustworthy name in Indian
art, fashion and literature.
Book Description
About the Authors

Prof. Himanshu Rai is a Professor and the Director of IIM Indore, and an alumnus of IIM Ahmedabad; he has been teaching PG and Doctoral students since 2005. He is an Indian management expert. He had a two-year stint as the Dean of MISB Bocconi India Campus of Bocconi, Milan and Professor at SDA Bocconi School of Management, Milan. His core area is Human Resource Management, wherein he focuses on Negotiation, Leadership, and Ethics.

Prof. Varsha Jain is the AGK Chair Professor of marketing and Co-Chairperson of research and dissertation at the MICA, India. She is the deputy editor of the Journal of Consumer Behaviour and an Associate editor with Psychology and Marketing, the Journal of Consumer Marketing, and the Australasian Marketing Journal.

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