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Everyday Indian Aesthetic

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Specifications

	Publisher: Lustre Press, Roli Books
	Author Sayali Goyal
	Language: English
	Pages: 431
	Cover: HARDCOVER
	8.5x6.5 inch
	Weight 880 gm
	Edition: 2024
	ISBN: 9788196643546
	HBY066

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Return within 7 days of
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Book Description

About the Book Everyday Indian Aesthetic is a unique documentation of India, depicted through aesthetics as seen in architecture, colours, adornments, objects, textures, patterns, and typography. It celebrates the diversity of the country while highlighting the identities and functionality associated with everyday design. With more than 400 photographs taken during Sayali Goyal's travels around rural and small-town India, she invites you to take a personal journey and interpret the richness of Indian design that is based on form, functionality with an element of the unusual. This photo book will let you wander through the pages without restricting the way you see and discover how design has the capacity to document cultural exchange whilst holding the past in the present.

About the Author SAYALI GOYAL is a visual artist, traveller and cultural entrepreneur. Educated at the University of Arts, London she has held art and textile exhibitions at London Design Festival 2019, Casa Muniz Gallery California, Indira Gandhi National Centre of Arts Delhi, Jaipur Art Week, Kathiwada City House Mumbai, Le Corbusier's Gallery at Alliance Française Chandigarh and India International Centre Delhi. She has been a guest lecturer for research, design and publishing at London College of Communication, Parsons School of Design, OCADU Toronto, Concordia University amongst others.

Introduction Everyday Indian Aesthetic is a collection of photographs taken during my travels across India in the last seven years, starting 2016. It is a compilation of visuals shot spontaneously in the course of my many travels. The photos have been put together under themes in retrospect, as themes emerge and patterns appear common across India's geography. This book is a peek into rural and small-town India, and the lifestyles of common people, through everyday design and architecture, adornments, colours, textures, patterns, and typography. My encounters with such details were instinctive and accidental, evident through the composition of the images. There is no staging of the objects that appear in the photographs, nor are we prepared to see something based on preconceived stereotypes. What greets us at the end of the photo book is an anthropological capture of India's lived realities anil a visual aesthetic that is able to present people and places as they are. In this project, I see everyday objects, practices and materiality of India with curiosity and admiration. It is a look at her design culture rooted in functionality and daily needs of the people. What becomes apparent through the myriad colours, shapes, forms, and textures is the sheer diversity of this mainland. Is design universal? Is everyday design conceptualized, or do concepts emerge through the functions it serves? Do colours speak of community identities? Everyday Indian Aesthetic begins to take a look at these questions and many more. The book aims to allow each individual to make it their own. I imagine each viewer to use it like a library, and pull out visual information that fascinates them. Hence, the omission of captions for the images is a conscious choice to invite interpretations unhindered by any descriptive texts, and let the visual communication be infinite. The book has many layers, many 'ways of seeing' open to varied meanings. It also documents the synthesis of Indian design over the last few decades (since the 1960s through 2000s) along with the cities that came into existence in 18th and 19th centuries, thus opening a dialogue to global gaze on what Indian design stands for. The book may create connections to other cultures too, and put light on how design has the capacity to document cultural exchange and hold the past in the present. So what is everyday Indian aesthetics? It's the systematic display at many retailers in a bazaar, it's the minimalistic borders and terrazzo flooring in a haveli combined with the floral decorative ones, it's the in between shades of eclectic and pastel colours, it's the European-influenced Art Deco details along with retro grill designs, it's the loud temple aesthetics, makeshift purposeful design, old handmade objects with new industrial objects, merging formal settings with informal, residential with commercial, it's in use of natural materials, it's in the traditions borrowed over generations, it's in the many drapes, the multilingual typography styles, geometric symbols and motifs, and everything in between.

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